In collaboration with Unilever, we’ve worked across multiple brands including Dove, TIGI Professional, Bed Head, Rochaholic and Copyright.

Most notably, we creative directed the “Your Vibe, Our Tribe” campaign for Bed Head — a project designed to reconnect the brand with its rebellious roots by aligning it with creatives across the arts: actors, DJs, stylists, and makers whose rule-breaking spirit embodied the Bed Head ethos.

Shot across the US and Europe, the campaign reimagined Bed Head’s early-2000s identity — when it was synonymous with rockers, models and catwalk culture — and reintroduced that same attitude for a new generation. We focused on finding real creative risk-takers and telling their stories in an authentic, contemporary way that reignited the brand’s credibility and cultural edge.