Our direct-to-client relationship with Dyson has spanned almost a decade, working across every major product category — from audio and lighting to beauty, haircare, air purification and floor care.

Over this time, we’ve developed, written and creatively directed global campaigns to launch products including most notably, the Dyson OnTrac and Dyson Zone headphones as well as a series of projects aligning the Dyson Supersonic with the international fashion industry.

The Supersonic campaign alone generated a 98% increase in earned media value, positioning the product as the premier hairdryer for professionals. We produced a series of documentary-style films shot backstage at major fashion shows, capturing the world’s most respected hairstylists using the Supersonic in situ.

Our projects have seen collaborations with leading fashion houses such as Valentino, Mugler, Stella McCartney, JW Anderson, Off-White, Balmain, Vivienne Westwood, Missoni and Alexander Wang, and featured creative partnerships with artists and talent including Stormzy, Leah Williamson, Joe Holder, Jen Atkin, Sam McKnight, Guido Palau, Gary Gill, Duffy, Anthony Turner, Paul Hanlon, Larry King, Eugene Souleiman and Brandon Maxwell.

Across more than two hundred deliverables spanning TV, digital, in-store and live broadcast, we’ve worked across multiple international markets — Europe, the US and Asia — and have collaborated directly with Sir James Dyson on select projects.

Our recent project, “55 Hrs in the Mind of a Rockstar,” with Stormzy to launch his collaboration with Dyson, involved a complex and fast-paced creative development process. We designed a format that allowed us to showcase the product across multiple use cases — in both a hero film and a stills campaign — all achieved in a single day with our talent. The project received substantial praise and press coverage, including features in Hypebeast and Billboard Magazine and was recognised in this year’s 1.4 Awards Flying High list, the British Arrows Young Arrows and as a BestAdsOnTV Ad of the Week.