Seat Unique approached us with a challenge: hospitality packages are often seen as unobtainable and out of reach for the everyday fan. The brief was to find an entertaining, accessible way to reframe that perception — showing that premium experiences can be inclusive, not exclusive. Working direct-to-client, we led the creative direction of the campaign, shaping the script alongside writers Jack Whitehall and Clyde Holcroft, and refining the tone of the film to balance sharp comedy with smart brand storytelling. The result is a tongue-in-cheek look at modern fandom — contrasting terrace grit with hospitality polish in a film that’s as self-aware as it is entertaining.