A direct-to-client project produced in collaboration with Jackpot Productions, the Sky T Help Desk campaign put entertainment at the centre of the UK’s most-searched broadband questions.

Working closely with Sky Broadband, we helped define the campaign’s tone — balancing functional clarity with humour — and collaborated with the Whitehalls and the camera team to create an on-set environment where improvisation could thrive while key messaging beats remained intact.

Fronted by Jack and Michael Whitehall, the series turned everyday broadband frustrations into sharp, character-driven comedy, with real-life Sky Expert Pamela Burke grounding the chaos in genuine advice.

The digital-first campaign launched on YouTube, before rolling out across Reddit, PPC and Sky.com, positioning Sky Broadband as the UK’s go-to provider for both connectivity and entertainment.