Working direct-to-client with Schwarzkopf, we created a series of behind-the-scenes films celebrating the brand’s alignment with punk, fashion and style. Shot during London Fashion Week, the campaign captured the products powering the catwalk looks for designers including LABRUM, NOKI, JW Anderson and Issey Miyake.

Films were concepted, shot and delivered within 24 hours to capitalise on live Fashion Week engagement — showcasing Schwarzkopf’s creative credibility and relevance at the cutting edge of contemporary fashion.