Creative directing in collaboration with Jack Whitehall, Just a Normal Beer is a short branded film for Forest Road Brewing Co. promoting their POSH Lager with tongue firmly in cheek.

The film follows a split-screen phone call between Jack Whitehall (mid–lobster lunch) and Forest Road founder Pete Brown (behind the bar) as they debate who should front POSH Lager — a beer that “isn’t just for posh people.” Featuring cameos from Big John and Schooner Scorer, the spot blends polished comedy with genuine charm.

The campaign was recognised by BestAdsOnTV as the week’s best TV spot worldwide, with guest judge Shruthi Subramaniam, Executive Creative Director at BBDO India, describing it as “hilarious… full of witty dialogue, pop culture references, and a perfectly thought-out cast,” concluding that “everything about this ad lands like a well-delivered joke.”